Latrice Goodwine

Latrice Goodwine was born and raised in Saginaw, Michigan and a proud graduate of the
Saginaw Public School system.  After high school, Ms. Goodwine received her Bachelors of
Business Administration in Banking/Finance and Management with a Minor in Accountancy
from Northwood University. Later she received her Masters of Business Administration in
Strategic Leadership from Walsh College.
Ms. Goodwine has over 16 years in the financial industry as a banker, commercial lender and
project manager. In 2013, is when Latrice found her true professional PURPOSE and PASSION
as a FINANCIAL Advisor! As a Financial Advisor, Ms. Goodwine holds her Series 7 & 66 and
insurance licensees. In this capacity, she has assisted hundreds of individuals, families and local
businesses diagnose current financial positions and develops customized strategies to achieve
financial goals such as: maximizing wealth, reducing tax liabilities, retirement planning and
protecting accumulated assets through insurance strategies.  After attending a Womens
Empowerment Brunch on January 1, 2018 in Detroit, MI; Girl! What's in Your P.U.R.S.E? was
born! With this platform Latrice specializes in financially empowering women with tips,
concepts and strategies that address unique financial situations that women face in every stage of
their lives.
Outside of work, Latrice enjoys spending time with young family. In addition to family time;
Latrice is heavily involved in her church and other community activities. She also enjoys reading
"self-help books," taking road trips, shopping, and hanging out with girlfriends.

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