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    Calling all Makeup Artist, Hair Stylist, Designers, Wardrobe Stylist, Estheticians, Lash Techs, everyone in the beauty and fashion industry, cosmetology students and aspiring industry professional welcome.

We are pleased to announce the 3rd Annual Detroit Business and Beauty Expo. The goal of the DBBE is to empower Detroit’s beauty industry. Last year, we were honored to have 30 vendors, and 200 attendees, fashion segment, networking and a panel. This event will bring education and information to the professionals in this industry. As an industry, we want to maintain the level of professionalism. There will be workshops and a panel discussion on the business of beauty, hair, and fashion. We will share some trade secrets. Discussing brand building, marketing, business finances, customer service, and more. Three hundred people are expected to take part in this event that will provide exposure, networking and premiere education to makeup artist, hair stylist, designers, wardrobe stylist and anyone interested in getting a piece of the multi-billion-dollar beauty industry. 

Media From The 2018 DBBE

BEAUTY IN THE D - Live in the D Extra

Posted by Live in the D on Friday, September 29, 2017


Latrice Goodwine was born and raised in Saginaw, Michigan and a proud graduate of the
Saginaw Public School system.  After high school, Ms. Goodwine received her Bachelors of
Business Administration in Banking/Finance and Management with a Minor in Accountancy
from Northwood University. Later she received her Masters of Business Administration in
Strategic Leadership from Walsh College.
Ms. Goodwine has over 16 years in the financial industry as a banker, commercial lender and
project manager. In 2013, is when Latrice found her true professional PURPOSE and PASSION
as a FINANCIAL Advisor! As a Financial Advisor, Ms. Goodwine holds her Series 7 & 66 and
insurance licensees. In this capacity, she has assisted hundreds of individuals, families and local
businesses diagnose current financial positions and develops customized strategies to achieve
financial goals such as: maximizing wealth, reducing tax liabilities, retirement planning and
protecting accumulated assets through insurance strategies.  After attending a Womens
Empowerment Brunch on January 1, 2018 in Detroit, MI; Girl! What's in Your P.U.R.S.E? was
born! With this platform Latrice specializes in financially empowering women with tips,
concepts and strategies that address unique financial situations that women face in every stage of
their lives.
Outside of work, Latrice enjoys spending time with young family. In addition to family time;
Latrice is heavily involved in her church and other community activities. She also enjoys reading
"self-help books," taking road trips, shopping, and hanging out with girlfriends.

Evelyn Summerville


Leadership & Lifestyle Coach, Trainer, Speaker & Blogger

President & CEO  of Evelyn Summerville, LLC

I was a Director of Marketing Research & Analysis for a Fortune 500 firm for several years. I made a ton of mistakes in my corporate career, but I also got many more things right. Now I harness those experiences and lessons to support leaders in fast tracking their success. In doing so, I empower people to live and lead with purpose, passion and excellence.

What excites me the most is knowing that I’m making positive impact in society and helping people achieve their goals. I’m proud to be a contributing writer and blogger for Career Mastered Magazine and the Detroit Women’s Leadership Network. I actively participate in several community and civic organizations in Metro Detroit. Plus, I volunteer with the Detroit Reads program and Women for Change Coaching Community.

When I’m relaxing, you’ll find me on my couch reading a good book or binge watching my favorite TV shows, mostly Law and Order. And finally, I’ll wrap it by saying that I thoroughly enjoy baking, gardening and traveling the world.

You can follow me on Instagram, Facebook, YouTube, Twitter and LinkedIn to receive daily insights on living and leading with excellence.

Lisa A. Smith, MBA, NASM CPT 
Lisa A. Smith is a serial entrepreneur, health and wellness subject matter expert and practitioner. She is a certified personal trainer and behavior change specialist through the National Academy of Sports Medicine and holds a bachelor’s degree in psychology, a masters in business administration and is currently pre-med at Wayne State University. She is certified in plant based nutrition from Cornell University and is also the founder of The Black Health Academy and Professionally Fit.
Lisa began her own weight loss journey in 2012 at 190lbs.  She fell in love with fitness, nutrition and self-development, lost over 60lbs and gained a bottomless amount of confidence. It wasn’t until she gained confidence in her physical health that she was able to gain confidence in her career. With her new found confidence she launched Professionally Fit in July of 2015.  At Professionally Fit, Lisa and her team help individuals and organizations to bridge the gap between their health and their career by helping them to identify the areas of opportunity in their well-being which will translate to growth in their companies and careers. She is a speaker, coach, founder and community leader who epitomizes what it means to be Professionally Fit.
About Professionally Fit
Professionally Fit is a full service health and wellness coaching company which services high performing professionals and organizations. Professionally Fit combines physical and cognitive performance training, nutritional coaching and self-development services with both the customization and accountability necessary for entrepreneurs, executives and corporations to create a culture of wellness and improve company wide performance from anywhere in the world.
About The Black Health Academy
The Black Health Academy is an affordable membership based community which offers on demand videos, master classes and coaching centered around black health. The ACADEMY is on a mission to eradicate chronic disease in the black community by providing education, community events and resources to its members on a weekly basis.



Eonica Smith is a 30 year old CEO from Detroit, Michigan. She is a single mother of twin daughters, Logan and Laiyah.  While working in corporate america for over 8 yrs she decided to follow her dreams as a business owner.  

In just shy of 2 years Onie has manage to take the hair and beauty industry by storm. She is the founder of Onie Organics. A family owned luxury hair care product line. She has created 7 of her own formulas right from her kitchen, Her Formulations were made to promote healthy growing hair by using nothing but top of the line ingredients that have been proven to work.

She is also the founder of the Detroit Natural Hair expo,  the largest natural hair expo in the Midwest that is held in Detroit. The event brought in over 1500 attendees from all over the USA in 2017. She is the Co-Founder of Revolutionary Women Inc a organization that mentors, inspires, empowers and teaches other young women to also become CEO’s.    She is passionate about helping others, her family, mentoring and giving back to her community. 


Detroit Native, Esthetician, and Owner of Detroit Brows. Danielle has earned the reputation of growing, and executing customized brows for each  client.

Danielle has had the honor of working behind the scenes of Oprah’s “Live the Life You Want Tour”, Kid Rock’s Children’s Charity Event, American Idol, and America’s Got Talent Ovid and the Art of Love. Danielle has been the Brand Ambassador for Beauty Blender, Cover Girl, L’ Oreal, Make Up For Ever, NARS, and MAC Cosmetics.


Jessica Bolden – Salon Artistry Studios




Hair  & Beauty Expert, Jessica Bolden has close to 10 years experience as a licensed Cosmetologist. Throughout her journey in this industry she has had the opportunity to cultivate a well rounded experience, from working behind the chair, to building an editorial portfolio, as well as educating and mentoring upcoming beauty professionals. In 2014 Jessica took a leap of faith and opened Salon Artistry Studios, a boutique hair salon now located in Ypsilanti, MI. Jessica has truly learned the value of leveraging her life as a Hairstylist & Beauty Expert, which has helped her maximize every opportunity including entrepreneurship. 

After having success with opening her salon, Jessica started the company Artistry Angel, which provides hair & beauty products as well as digital guides designed for the modern woman on the go. What started as a hair extension company is now evolving into a lifestyle & beauty company encompassing products that help women lead their best life. Jessica is dedicated to building an empowering legacy and helping other women do the same. 

AJ Williams

Co Host/Moderator

AJ Williams: City.Life.Style Editor for the Michigan Chronicle and former Relationship & Dating columnist for FRONTPAGE Detroit. She’s a local media personality who has worked with Mason Radio on 107.5 FM, as host of The MIXX TV Show with UDetroit. Under her personal brand “CHICKdom” she’s a motivational speaker and writer on the topics of personal development, relationships, and self-love.


AJ is the Creator and Blogger-in-Chief at SingleBlackChick.com and RebelSoulChick.com which are lifestyle brands that focus on CHICK power and inspiration. Through these platforms, AJ shares her candid take on relationships, life, love and spiritual wellness using her life as a platform to empowering women to embrace their skin, sexuality, soul, and personal journey.


AJ has always had a passion for empowering women, especially the portrayal of women in media. From this love, AJ started her media production company, 444Media Group inspired by her biggest inspiration, her grandmother. 444Media Group’s mission is to produce innovative content that engages, empowers and starts a conversation with a specialized focus on positive images of women in media.

Before her current endeavors in media, she pursued a career in finance as a personal investment banker. She has served with several non-profit organization which includes, The Young Bankers Club and Chairperson for the UFSC Urban Bankers Annual Scholarship Gala. AJ currently serves on the American Heart Association’s Young Professionals board as Communications Chair. The Michigan FrontPAGE has recognized her achievements as an FP Thirty Honoree, which highlights rising young professionals under 40 and as an Honoree in Who’s Who of Black Detroit.


A DPS Pershing High School graduate, Williams pursued a Bachelor Degree from the University of Michigan and received her Broadcasting/Radio accreditation with Specs Howard School of Media Arts. She is currently attending Rochester College to master Mass Communications. Also, she is completing her debut book: A Chick’s Guide to Living a KICK-ASS Life.


Denitra Townsend

Unforgettable You, LLC



Denitra Townsend is the owner of Unforgettable You and the founder of the Brains Over Booty Campaign. She is the creator of Detroit’s Strolling Monologues and other note-worthy women empowerment movements. Townsend is known for her published contributions in fashion styling, makeup and hair artistry, public speaking and most recently creative directing. Recently, she styled for an international magazine launch and was the makeup artist for the jewelry designer for Marvel’s Black Panther, the movie.  Periodically, you can catch her on Fox2 StyleFile or partnering with some of Detroit’s newest sustainable fashion showrooms and creative collectives.  She is Detroit born and raised and has plans to expand her brand into unconventional markets.

Chantele Gray

Owner, Pretty Girl Studios


It was ‘love at first curl’ for Master Cosmetologist and Hairstylist Chantele Gray. Chantele was not only destined to lead and transform lives in the beauty industry, but to create her own ‘beauty mark’ known as ‘Pretty Girls’. A desire to help women feel more beautiful and become unapologetically confident quickly blossomed into a calling and passion for the talented entrepreneur.

Serving up pretty styles and healthy manes for more than 17 years, Chantele graduated from Detroit’s renowned Cass Tech High School and immediately pursued her interests in healthy hair maintenance and styling precision at Robertson’s College of Beauty. She became licensed in 2001 and trained alongside some of the industry’s greatest master teachers such as Naja Aziz, Jasmine Collins of Razor Chic of Atlanta, Patric Bradley and others.

Chantele quickly discovered that precision cuts and coloring brought her the most joy, so she intently focused on these techniques through continuous education. This process was paramount for Chantele who fulfilled her ultimate dream of becoming the owner of Pretty Girl Studios (PGS) in 2013. Her vision was a necessary one—to create a healthy environment for women to relax, engage with other women and be empowered to recognize their own unique beauty. Her entrepreneurial journey was not without challenge, but was overcome with perseverance.

As Chantele continued to hone her skills and teach others, her shop became a household name and was nominated for the ‘Best in Black Detroit’ award in the dual categories of Best Salon and Best Hairstylist.
Chantele continues to expand the Pretty Girl Studio brand and is developing an urban fitters apparel line and a mentoring curriculum for young girls with passions to enter the world of beauty. Chantele’s model for client service is one smile and one ‘Pretty Girl’ at a time.  This is the standard her clients have come to love and respect.

A wife and seasoned praise and worship leader, Chantele resides in Southfield, Michigan with her husband Dorian.




This event is supported by these awesome companies and brands!



Southfield Municipal Complex- Pavilion

26000 Evergreen Rd

Southfield, MI 4807

 11:00 AM to 5:00 PM








734 719 0881



If you have any questions about the event, please contact us directly. We will respond for sure.

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